Building our Circle of Safety with MSIG
3 July 2026
Engaging young athletes, adults and parents at MSIG football events to champion safe sport.
Football is the sport on everyone's mind now, with the FIFA World Cup 2026 capturing the hearts of fans across the globe. Here in Singapore, the excitement is very much alive. Against that backdrop, MSIG brought football home with a clinic for young athletes, and we were proud to be a part of it.
Our first booth was at the MSIG Football Clinic 2026, a vibrant event for young athletes aimed at fostering a more inclusive football culture in Singapore. Alongside the drills and the excitement on the pitch, our team set up a booth to introduce one of our newest activities: the Circle of Safety.
The premise was simple but powerful. We asked each young athlete:
1) who is someone who helps make sport safe for you, and
2) what is something they do that helps you feel safe?
Armed with colourful stickers and markers, they wrote down their thoughts and added them to our Circle of Safety. By the end of the day, what had started as a blank canvas had transformed into a heartening collaborative piece.
It serves as a vivid reminder that safety in sport is not abstract, it is personal, relational, and deeply felt, even by the youngest among us.
We also had the opportunity to engage adults, the MSIG Staff, who are themselves part of the sporting ecosystem. We promoted the Upstander Test and distributed resource handouts tailored specifically for parents of young athletes, raising awareness of the meaningful and often underestimated role that parents play in creating safe sporting environments for their children.
Together, these two activations reflect something we deeply believe: when it comes to safeguarding, it takes all of us. It takes the instincts of a child who knows they can trust their coach, in the awareness of a parent who knows what to look out for, and in the courage of a bystander who chooses to speak up.
When we build that culture from the ground up — in clinics, in townhalls, in conversations big and small — we move closer to a sporting community where everyone can thrive.